Publishing Books for Eternity
One Author, One Book at a Time
(in Business/Technology)
Coffee is for Closers.
Buyers are Liars.
Salesmanship does not start until you get a “No”.
FORGET. IT. ALL.
Salespeople have been given advice for years that is massively hurting their chance to get the deal. The study of persuasion is pretty new, only about 100 years old. And just because something becomes popular does not make it good. (SEE: Any Reality Show)
Broken Salespeople challenges these sales theories one by one and breaks them down so you can see for yourself if they are helping you get the deal.
Simply put, Red Stafstrom did the research and made the mistakes so you can stop being another one of those Broken Salespeople.