How to Become a LinkedIn Top Drawer

Professional LinkedIn Profile: How to Gain the Recognition You Deserve by Dawn Adlam will show you how.

It’ll help you build a powerful LinkedIn profile and create a huge sales pipeline for you and your business. Through the power of your new LinkedIn profile you can influence others and target clients who matter to your business.

Using the steps laid out in the book, you’ll learn how to identify the right prospects, how to convert them to clients, how to leverage your content and knowledge, as well as how to reach out to people in a way that would spike their attention, raise your visibility and make you known as the go-to expert in your field.

In this book you’ll learn a basic four-step model for turning LinkedIn into a tremendous sales & marketing tool:

1. Establish an All-Star LinkedIn profile

2. Find the right people who would be your future clients

3. Make the right approach solving their needs

4. Turn them into happy clients by helping them succeed

Short and snappy sections will give you clear instructions to make the “How to” process not only simple and easy but also following a logical order. The “How to” sections are bits you must complete, first; the “Tips” sections are little gems giving you insider knowledge.

Start at the beginning and work through systematically. You’ll be amazed at what you’ll achieve. And once you join together all the LinkedIn dots and have the completed picture you can focus on incorporating LinkedIn into your daily and weekly marketing activity with devastating results.

There might be some repetition and overlapping as you go on; however, you’ll find it’s better to do so than leaving you scratch your head trying to join the dots.

Here are 11 ways the book will help you with:

1 Create an eye-catching, personalized LinkedIn profile that attracts attention and get results

2 Shows you how to increase your future client base by up to 400%

3 Maps out highly effective ways for greater visibility and boost your business

4 Shows you how to use LinkedIn to find job positions you always wanted

5 Shows you how to prospect effectively on LinkedIn and get an edge over your competition

6 How to turn your LinkedIn profile into a sharp marketing tool to build strength and credibility for you and your business

7 Keep your LinkedIn profile fresh and buzzing with inspiring content and activity

8 Achieve a LinkedIn profile that portrays you in the right manner singling you out as the ultimate expert in your field

9 Monetise LinkedIn with the minimum time and effort

10 Tells you how to build your brand both as a person and as a professional

11 Helps you invest in and build your long term future

There’s a misconception about LinkedIn changing so often it wipes out any guide book in matter of weeks. It is nonsense. The fundamentals of how LinkedIn works and delivers business to you will not change, and those are the ones that matter.

There will be screen layout changes and updates with added features which you don’t need to worry because: first, it won’t affect your overall LinkedIn profile; second, the book will be updated regularly and you’ll be notified.

In fact, as you’ll discover yourself through the book, more than 80% of your LinkedIn profile and activity will stay exactly the same. Have you not noticed how fewer and fewer changes there have been on LinkedIn year after year?

The new and improved 2020 edition includes 39 of the latest and most important changes and updates rolled by LinkedIn. Some of them are:

• Updated marketing tools
• LinkedIn premium new features
• Improved company page analytics

Easier navigation:

• How to make amends to your profile quickly and easily
• New marketing tools including Canva to help you get noticed
• How to make more new connections using LinkedIn’s updated “More” feature

LinkedIn Groups:

• What you should know about listed and unlisted groups
• How to use group messaging to contact multiple people to save time

LinkedIn Home page:

• New Posts features for wider reach
• How to welcome a teammate
• How to advertise a job

LinkedIn advanced search:

• Tips on how to use the updated advanced search to prospect
• How to make new connections via selecting people or job titles or groups or company pages
• Updated analytics on your company page to get maximum engagement

Hashtags:

• How to use hashtags to market your business
• Tips on categorizing your content and following other hashtags so you can keep up with new trends on LinkedIn
• See how you compare to your competition and optimise your content for better results

When you finish the book you will create a stunningly polished professional LinkedIn profile and a powerful marketing strategy tailored to you to make you stand out from the crowd; get an edge over your competition; and give you the results you want for you and your business.

A change for the better justifies no delay so roll up your sleeves and become a top-drawer on LinkedIn! Do it now, not tomorrow, not next week. Here are the links:

Amazon US store: https://amzn.to/2UyFKHi
Amazon UK store: https://amzn.to/2Ev6SRU

Paul

PS. 1: Who do you know who would benefit from this article? Please refer this piece to your friends or colleagues.

PS. 2: Other LinkedIn Success series upcoming articles:
Confessions of a LinkedIn Master Who Dreamt of Taming LinkedIn: https://bit.ly/3aecU6w
Do You Make These Blunders in Your LinkedIn Profile: https://bit.ly/2xupwYM
Confessions of a LinkedIn Loser Who Discovered the Damn Thing Actually Works

About Paulin Prifti
Paulin publishes fiction and non-fiction books via Paul Smith Publishing London. He deals with manuscript evaluation, finalising publishing agreements, editing and publishing. A crucial part of his job is making sure every stage in the book publishing chain runs smoothly.
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© 2020 Paul Smith Publishing Ltd. No part of this piece may be reproduced or transmitted in any form or by any means without prior written permission from the publisher. Paul Smith Publishing Ltd is registered in England & Wales: 08735912.
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